Over the past decade social media has dominated the digital landscape and has become apparent that businesses must have a strong presence on social media to compete with existing brands.
Using this platform allows you to promote your brand and engage with prospective clients or customers. It also allows you to provide them with the latest information on your service or product, it will also drive additional traffic to your existing online presence.
In terms of marketing costs in can be more effective than other traditional forms of advertising and even allows you to target your ideal demographic.